A college branding project, this is a coffee shop brand I made trying to find a niche in the market. Hand drawn style logos aren't as common as gestalt or garish ones, so I went with that. There's a fine line between making an okay coffee shop and just slapping a coffee mug on there and calling it a day. The choice to do a hand drawn style was really made by my professor. I'd imagine a totally different coffee shop would have come from another style or thought process, but I'm a severe coffee plebeian.
